Creating an effective event email marketing strategy.

80% of event marketers believe email marketing is their most effective means of driving attendance. But ask customers if they receive too many marketing emails from events and the percentage is closer to 100!

Email marketing is your most powerful weapon in the battle for more registrations – but only if you’re using it intelligently.

That means understanding how to plan a drip campaign, manage your sender reputation, deploy personalisation and automation, and test, test, test.

Get it right and email is a cost-effective short-cut to a winning event. Get it wrong and you’re on a fast-track to the junk folder. Bad email marketing gets ignored if you’re lucky. If you’re unlucky, it can actually damage your brand.

In this 45-minute webinar we’ll show you how to get more attendees with smarter email campaigns.

What you’ll learn

• How to design beautiful content that cuts through
• Understanding frequency and cadence
• Writing intriguing subject lines that drive opens
• Using personalisation to improve click-throughs
• Deliverability (staying out of the spam folder)
• The importance of A/B testing
• Automation and optimal sending times
• Analysing key metrics (OR, CTR, bounces)

Watch now