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Never waste a good recession

How to use the Zeigarnik Effect in your event marketing

HTML email is scary. Your marketing emails look great when you hit send, but how do they look at the other end?

Two factors are better than one
2FA: What it is, how it works and why it keeps your data secure

Gamification. Why you probably shouldn’t.

How the peak-end rule defines attendees’ experiences at your events, and how to hack it.

You scratch my back …
Why event managers need to know about Reciprocity Decay and how to get around it